Would you still drink a cuppa joe if it isn't made from *real* coffee beans? ☕️

So… for some reason, I stumbled upon this little brand called Atomo which makes, you guessed it, “beanless” coffee: coffee made from other more sustainable ingredients rather than the real things which takes time and involves a lot of other supply chain and sustainability issues. Just take a look at the ingredients list below:

It is the Impossible Burger situation all over again, so as the title of this topic said, would you consider replacing your current coffee with this “beanless” coffee for a more sustainable world? (Provided that it tastes indistinguishable from the real stuff, of course?

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